Our origin
Where It
Started
Hoops Strength began in 2006 with Matt Jones — then an assistant college basketball coach and a schoolteacher — and a simple observation: the players who wanted extra skill work also needed strength and jump training, and nobody was teaching both together.
It started with private sessions only, one to four players at a time. Those early athletes flourished: strong high-school careers, college players, and a handful who went on to the NBA and WNBA.
In 2017 Matt left teaching to build a dedicated home for the program. In 2020 it opened — roughly 15,000 square feet, two basketball courts and a full functional-fitness area — and with it came programs for every level, from kindergarten on lowered baskets through professional training.
