About HoopsStrength Inc.

Certified Strength, Fitness & Personal Trainers in Rochester, NY

HoopsStrength Inc.

HoopsStrength Inc. Personal Training is the top basketball specific strength training company in Western New York. Since 2006, hundreds of players have used this service to improve functional strength, explosion, speed and agility.

We focus on one player to four player sessions. This maximizes the focus on each individual.

Our experienced trainers also add basketball skill sessions to meet the needs of each prospective client.

With the opening of our state of the art facility in 2020, we also now offer shooting machine rentals, dribble stations, and full court rentals. In addition, more capacity allows our trainers to now train entire teams/groups by splitting them up into smaller workout pods. This conforms to our belief that every player deserves attention to detail each session.

HoopsStrength Inc. Personal Training is the authority for the serious basketball player looking for the edge!


 Matt Jones

1. Matt Jones

  • Founder
  • Certified Strength and Conditioning Trainer
  • Certified Teacher and Coach
  • Post Player Skill Specialist
  • 9 Years of College Basketball Experience
  • SJFC Hall of Fame Basketball Player

Jump Training Rochester

2. Anthony Hall

  • Section V Basketball
  • Freshman Year: Second team All Finger Lakes Freshman
  • Sophomore Year: First Team All Finger Lakes, MVP, All Greater Rochester Honorable mention, 7th Team All State NY
  • Junior Year: First Team All State, Finger Lakes Player of the Year, MVP of Sectionals Class B, All Greater Rochester First Team, MVP Regionals, MVP State Championship (2005, Section V), Birdseye View Player of the Year award- with 14 Player of the Game, 16 Ford Player of the Game Award (broadcasted on live radio), Runner-up for Federations, First Team All Federations, broke school scoring record (games played)
  • Senior Year: First Team All State, Finger Lakes Player of the Year (2x), Multiple Birdseye View Player of the Game Awards, Multiple Ford Player of the Game Awards, MVP of the Team (3x), First Team All Greater Rochester, Selected First Team Ronald McDonalds Basketball Game
  • 2009-2012 St. Bonaventure Summer Camp
  • Coaching Experience
  • Drills, work-outs, games, defense break-downs, scrimmages
  • 2008-2010 Pal-Mac High School
  • Summer Camp
  • Scrimmages, skills, lessons, break-downs, instruction, building skill plans, summer routine adjustments
  • Men’s colligate basketball player Lemoyne College, Mohawk Valley College, St. John Fisher College and SUNY Brockport. (Point Guard, Shooting Guard)
  • Rochester Ravens - Professional Basketball league player 2018-2019

Basketball Skills Training Rochester

3. Katie Decker

  • D1 scholarship player 1999-2003- Niagara University
  • D1 assistant Coach 2004-2007- St. Peter’s University
  • D1 Recruiting Coordinator/ Assistant Coach 2007-20011- Niagara University
  • Inducted into Greece Athena Hall of Fame-2004
  • Inducted into the New York State HS Section V Hall of Fame- 2008
  • Varsity Girls Basketball Coach at Irondequoit HS, won 1st & only sectional title in the schools history for girls basketball- 2013
  • Section V Coach of the year for Girls Basketball-2013

Personal Trainer Rochester NY

4. Jared Boisvert

  • Played 4 years at Palmyra Macedon, class of 06'. Sectional and State title in 05'.
  • Attended FLCC and St. John John Fisher. Over 10 years training kids K-12. Experience running kids/adult leagues and hosting basketball camps.

Fitness Training Rochester

5. Ray Cunningham

  • I have been playing basketball my whole life over 25 years of playing and training experience. After leaving Rochester to go to prep school I drew interest from colleges and had a chance to play division 1. I chose not to because I had to stay home to help take care of my family. That's when I started focusing more on training basketball players and pursuing my other dreams of acting later down the road.

Steve White

6. Steve White

  • Play Professional Basketball
  • Coach in back to back Section V Finals (my first & only 2 years of Head Coaching)
  • Been training for 10 yrs

Christine Princehorn

7. Christine Princehorn

  • Physical Education teacher at Rush-Henrietta
  • Certified Trainer
  • Coached Girls Basketball (all levels) 8 years
  • Played Basketball (RH, FLCC, SUNY Brockport)
  • Passionate about helping athletes elevate their game

Personal Trainer Rochester

8. Santino Cinotti

  • HoopsStrength Trainer Since 2016
  • NYS Certified Coach
  • Ball Handling and Shooting Specialist


9. Rachel Leonard

  • HS basketball guard and D3 tennis player
  • 3rd on all time wins list for Nazareth Tennis Men and Women teams
  • 15 years in the Gates Chili Girls basketball program, 6 years as Varsity head coach and apart of 3 sectional titles and 3 state runs
  • 2019 coach of the year for AA Monroe County Girls Basketball
  • 250 hours certification for Baptiste Yoga and a Baptiste yoga instructor
  • 15 years as a Special Education Teacher


10. Jimmy

  • Played Basketball and Tennis at MCC and University of Rochester.
  • Coached at the Mens and Womens collegiate level for 15 years with over 400 wins and multiple National Titles.
  • Referee at all levels from youth leagues to College.
  • Recruited thousands of high school athletes. Know exactly what college coaches are looking for at each level.
  • Coached 100+ players to full college scholarships. Able to evaluate a player's talent, help them improve to best present themselves to college recruiters, and find a program where they will have success.


11. Shy

  • AGR 2009 & 2010
  • Surpassed the 1,000-point plateau in junior season at Arcadia
  • Finished high school career as the Titans all-time leader in blocked shots and a Section V class A Champion and MVP - Arcadia
  • Freshman year appeared in 27 games and made 14 starts as a freshmen at Niagara University
  • USCAA National Champion with Daemen College
  • Led the ECC in blocks with 99 total 2015


12. Alison

  • Assistant WBB coach at University of Rochester
  • 2023 WBCA 30 under 30 honoree
  • Previously coached at Randolph-Macon College & SUNY Brockport
  • Player at Ithaca college
  • 3x conference champion, 3 NCAA tournament appearances
  • Southern regional HS 1000pt scorer

Serving across Rochester, Fairport, Brockport, Batavia, Medina, Geneseo, Canandaigua, Geneva, Penn Yan, and the surrounding areas.

Contact HoopsStrength Inc. in Rochester, New York